INTRO
I’m Bridget Ann Stuart with MAPS Coaching and I’ve been in real estate full-time since November 1998. Much of the reason I’ve reached my goals and known success as a coach, an agent, a team leader, and a part owner is because I’ve had a my own coach from the beginning. This symbiotic relationship has made more of a difference in my life than I ever imagined.
EVEN COACHES NEED COACHES
Taking on a coach for me was like having a business partner right beside me 24/7. My coaches have all been seasoned mentors who have faced all markets, all kinds of challenges and who have built their own businesses from the ground up. They have helped me project my profitability, up my professionalism and as a result have maximized my overall customer service these past 20 years. Having a coach has been the best investment I ever made in myself and in my business.
Having a coach these many years has changed not just the trajectory of my career, it has actually impacted everyone in my life. My family, close relationships, it’s even changed the relationship I have with myself.
A coach is an investment in myself, in my growth as a professional, a business owner, and a real estate agent. It has been the best choice for my career.
I can’t imagine taking on what we face in the real estate industry alone.
I understand we have our brokers and our colleagues at our office, but even so, at the end of the day we are the ones who have to hustle for that closing. Being an agent can feel like a very solitary career – but it doesn’t have to.
Just knowing that I always have someone on my team who’s been down this road, facing the same challenges and overcoming them. A business partner who has made my journey far more profitable with less bumps and more joy. I can’t imagine selling real estate without my coach. The ROI is incalculable.
MINDSET
In my experience, there are three mindsets that are going to have the biggest impact on your success as a real estate agent:
Wake up hungry.
Wake up ready.
Wake up grateful.
90% of our job is mindset and how we meet the day. Energy, enthusiasm and a positive approach is vital. Everyday is an opportunity to go out there and make a difference in people’s lives. In our own lives.
When agents get into real estate they often feel like it’s a skill dominated business. Sooner or later most of us learn that attitude has a huge impact on our success.
I would even go so far as to say that attitude and energy beats skill
most days of the week.
Here’s an example. I’m guessing some of you might be in your market center right now scratching your heads and wondering why some young upstart is outselling you. You might wonder how a two year rookie is getting more listings than a fifteen year plus veteran like yourself. How the heck’s that possible?
I’ll tell you how. It’s not just experience. It’s not simply market share. It’s not only skill. It’s the attitude you bring to your office every day. That attitude is critical.
It’s tied in with mindset and it is 100% a predictor of success. Attitude plays a huge role. Even if you’ve got the skill, the market record, the track record your future success still hinges on your mindset.
Your coach will help you develop your attitude and make sure that you continue to take on more listings than the next eager rookie waiting in the wings.
WHY DO I NEED A COACH?
Sometimes when real estate agents are thinking about hiring their first coach they don’t really know what to expect.
When you hire a Maps coach like myself, you can expect a seasoned real estate professional who has consistently held their annual sales above 75 units.
There’s also great value in having a business partner beside you that will help you accelerate your business – an asset that cannot be overestimated.
You can also expect a direct assessment of your business, your skills, and your overall growth plan expressed with a candor your peers would never attempt.
You’ll get direct feedback if I see you getting in the way of your own success. And trust me, we’re all guilty of that.
You’ll be accountable for delivering the absolute best customer service to your clients.
If you don’t have a coach who is keeping you accountableevery week, keeping you on pace towards your goal and making adjustments, odds are you won’t reach the level of success you’re looking for.
Going rogue is a pretty big gamble to take when the chances are slim you’ll ever exceed or even meet your goals on your own.
Why not have a business partner beside you who will guide you towards achieving your goals?
It’s the job of your coach to help you execute that goal with joy and happiness every day of the year. You have the power to impact the lives of your clients, co-workers, friends and family as you move towards your personal success goals.
Many people ask me if it’s possible to be fulfilled by your real estate career and I’m here to tell you that through coaching not only is it possible, it’s inevitable.
There’s no reason why you can’t go into the office everyday enthused to be there. When you have meaning behind your actions, you will actually be excited to get up every morning, get out your house and get into the office. You’re going to have a sense of purpose.
And for those of you who are looking to increase your average sales price or looking to break into luxury real estate – I can help you succeed there as well.
Running a successful real estate business means different things to different people.
Some agents are looking to build a legacy business that they can hand off to their children. A legacy that might even impact the lives of their grandchildren and the generations beyond.
Others are looking to maximize the amount of profit that they make while also delivering great customer service. They’re all about the people.
A large number of agents might want to leverage their knowledge in the industry by investing in their own real estate. Investing in flip properties and residential resale business is a profitable and satisfying marriage that I’ve seen work time and time again.
My definition of success is having a business plan that is supported by everything from your big why – to your mission – to your schedule.
A RISING TIDE LIFTS ALL THE BOATS
My coach used to say to me, I’m coaching a whole person.
As a coach myself, I’ve come to realize the same thing. I may be helping you develop your business and your real estate skills, but I’m also going to impact your life and you’re going to see growth in areas that may be unexpected.
It’s incredibly fulfilling as a coach to work with you and beside you.
Knowing that every day I get the opportunity and privilege to work with people like you. That satisfaction gets me up out of bed every day.
I can’t wait for the opportunity to get into my office and get started working with you.
TRUST AND TRANSPARENCY
A core element of a coaching relationship is trust. I’ve developed trust with my clients by being very direct.
Here’s the paradox: If you’re a good enough real estate agent and that you’re hiring me to be your coach, you’re already a good salesperson and are able to sell your story.
I’ve developed a story detector over the years. I’m not going buy-in to your shtick, sorry. We’re going to get down to the root of what’s interfering with you building your business. I refuse to let you get in your own way. So the trust that’s involved there is critical.
I’ll need you to trust that I’m here beside you to help you reach your goals.
You can tell me anything. You can share anything. We can face anything together and overcome any obstacle – as long as doing so propels your business and your profitability forward.
It’s only through trust and transparency that we can get your overall wealth to levels that you may have thought impossible.
GRATITUDE
One thing that I love to share with my clients is that we need to have gratitude for every day above ground.
I wake up every morning, usually before the alarm goes off, and my first thought is thank you.
My next thought is let’s have some fun and make things happen.
I approach each day full of joy and I cannot wait to get out there and see what I’m going to do and whose lives I’m going to touch.
THE JOURNEY OR THE DESTINATION?
I was having a meeting with another coach the other day and the topic came up: Which is more fun the journey or the destination?
We really had a great conversation about that and we decided that both are fun. That’s the beauty of working with a real estate coach is that we’re going to start having fun while we’re doing the work.
It might sound counterintuitive, but when we work together, you’re actually going to enjoy doing the heavy lifting, building your skills, and vigilantly getting your business where you want it.
What does life look like when you’ve accomplished everything that we’re working on?
I can tell you that the people who have achieved their goals and dreams are not only the ones who are having the most fun when they reach that destination, they’re also the ones who enjoyed the journey the most.
Why would anyone want to put that off?
THE CLOCK IS TICKING
Since we’re not going to live 900 years, we only have a finite time to make our dreams a reality. So how do we do this?
Take advantage of every year and work solidly towards the vision you have for your life – whether it be one, five, even ten years from now.
If you focus on what are you going to accomplish this year, you will soon find yourself moving closer to the life of your dreams. Don’t forget to enjoy it while you’re in it so that you’re living your dream while you’re building that future.
It’s important to realize that every year matters. Real estate agents often get caught in a trap of “well, I didn’t do it this year so I’m going to go ahead and wait until next year to start.”
My response, “Time’s not coming back. Put in the work now or you’ll likely start the same dead end cycle year after year. Let’s start the vision that you have for your life five years from now, today. Let’s commit now to make sure this year is the first year towards that reality.
YOUR BIG WHY
Even if you have a solid business plan, just looking at numbers alone is not enough.
What fuels you? Why are you doing what you do every day? What really matters to you at the end of the day?
Only you know the answer. Whatever that answer may be is your big why.
The reality is many people struggle to connect with their big why in a meaningful way.
One of the biggest values that I offer as a coach is connecting you to your own big why. It’s different for everybody and there’s no right or wrong.
I’ll help you peel away the layers and get to the heart of your big why. Once we make that connection, there’s nothing you can’t do.
You might even find yourself leaping out of bed in the morning. Every day you’re going to know that you’re taking steps towards the life of your dreams.
WHO NEEDS A COACH?
Who exactly does coaching benefit? The short answer is anyone who is serious about running a business.
Often times people will say they don’t know if they’re ready for a coach. They might ask me if they have the right kind of business where they would need a coach.
Sometimes people even suggest that although coaching works for others, it might not work for them.
Most of us go through a similar thought process in the beginning. As business owners we all want to feel secure in our investment.
It’s been proven time and time again that the ROI from having a coach and investing in yourself is off the charts.
If you are someone who is looking to build a real estate career, one that actually has legs. You need a coach.
If you’re in real estate and you’d like to run a profitable, growth based business with excellent customer service and repeat referral business –
you need a coach.
If you’ve been in the business many years and you’re looking for that next level of challenge growth and profitability- you need a coach.
If you want to take your business to the seventh level – you need a coach.
Some of you may have left real estate and now you’re coming back really excited and passionate about the new industry – you need a coach.
If your feeling burn out and you need swift motivational shove so you can continue to grow your business and not become stagnant – you need a coach.
For all of you out there who are new to real estate and you’re developing your systems skills and your platform – you need a coach.
If you’re looking to build a legacy business where one day your children could work you alongside you – you need a coach.
If you’re a real estate hobbyist who just sells to friends or doesn’t care at all about profit or sustainability – you probably don’t need a coach.
But if you’re in this as your chosen vocation and plan to build a profitable business that is going to create wealth and financial stability for you and your family, you absolutely should invest in yourself .
With a coach you will shorten the learning curve and go straight to reaping the benefits of this career.
ONE OF MANY SUCCESS STORIES
I would love to share a true story about one of my clients from Atlanta Georgia.
When she came to me, she had been in real estate for about 14 years and she had been selling pretty well.
She sold between 35 and 40 homes per year. But she could not get over that 40 mark. Why?
She was not running her business like a business. She was not looking at profitability.
So even though she had been selling a respectable amount of homes, building on her skills and impacting others, she had no savings. She fell into that age old agent trap of getting her commission check and then spending it all. A fit to fill lifestyle.
Having nothing to show for 14 years of hard work would burn anyone out. But it’s always darkest before the dawn.
Once she reached out and trusted in herself enough to sign up for coaching, we started working together. I mean really working.
We got strategic on increasing her average sales price . We increased her average sales price by 93% . Think about that for a minute.
Let it sink in.
At the same time we increase the number of homes that she sold. She is now selling over 60 homes per year.
Now, for the first time in her adult life, she’s come up with a system of saving money from every closing. She now has a retirement plan. She’s moved into a new home and she’s even able to pay college tuition for her daughter’s,
Talk about a turnaround in life. She has learned the discipline of becoming a wealth builder and a saver.
She is a perfect example of how trusting her gut instinct to get that coach and investing in herself quickly paid off.
SPECIALTY COACHING
I’ve developed specialties in luxury homes, horse properties, water front properties and some commercial.
In addition to those, I love working with families and couples as they develop their businesses and create future legacies. These business partnerships present challenges unique from what you might expect with a single agent or team.
When working with couples and families you need to make sure that they’re protecting their business as well as their households. We work together to build a solid foundation while nurturing the family relationships. There are nuances and subtleties in maintaining that balance.
Also I’ve coached parent and child teams and even a multi-generational teams. I’ve developed programs that focus on the needs of each generation within the family unit.
I’ve have really enjoyed those areas of coaching.
